THE SHORTCLIPR GUIDE / CREATIVE NOTES
Animated video brief examples.
Start faster with practical briefs for explainers, stories and quizzes.

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Animated video brief examples
Explain why the moon is sometimes visible during the day to a curious beginner. Show the Earth and moon clearly, use a calm voice and finish with one takeaway.
A useful short starts with a clear purpose. These steps will help you shape an idea for your audience and review it before sharing.
Explainer brief
Explain why the moon is sometimes visible during the day to a curious beginner. Show the Earth and moon clearly, use a calm voice and finish with one takeaway.
History brief
Tell the story of a historical trade route through a simple map. Introduce the places, show what was exchanged and end with why the route mattered. Verify the details before sharing.
Story brief
A small lamp helps a seedling through a rainy night. Give the lamp a simple goal, one obstacle and a hopeful ending. Use a warm, gentle tone.
Quiz brief
Ask whether light or sound travels faster. Give the viewer a moment to guess, reveal the answer and explain it with lightning and thunder. In ShortClipr, choose quiz and visual puzzle to explore the format.
Explore the Turn an idea into an animated short to plan your next short with ShortClipr.
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