THE SHORTCLIPR GUIDE / CREATIVE NOTES
How to make a visual comparison video.
Help viewers understand a difference by showing it.

QUICK ANSWER
How to make a visual comparison video
Compare two things on the same basis: the same unit, time period or condition. State what is being compared before presenting the difference.
A useful short starts with a clear purpose. These steps will help you shape an idea for your audience and review it before sharing.
Choose a meaningful comparison
Compare two things on the same basis: the same unit, time period or condition. State what is being compared before presenting the difference.
Give the viewer context
A number is easier to understand when the viewer knows the scale. If you compare distances, use the same units and make clear whether the figures are approximate.
Try a brief
Create a short visual comparison of light and sound. Explain that light travels much faster, use a storm as the example and end with why thunder arrives after a lightning flash.
Review the claim
Check figures and labels against reliable sources. ShortClipr’s comparisons and visual facts format can help frame the idea; you remain responsible for the accuracy of the finished video.
Explore the Animated explainer video maker to plan your next short with ShortClipr.
YOUR TURN
GIVE YOUR IDEA A WORLD.
Explore the ShortClipr studio and start with a brief of your own.
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